Lead Producer for Torani's brick-and-mortar North Beach pop-up as well as their nationwide Little Treat Truck tour — this was Torani's debut experiential activation(s) to celebrate their 100 year anniversary. These activations brought the brand directly to consumers through interactive beverage experiences. Working across multiple US markets, I oversaw event logistics, engineering, fabrication, software, vendor and staff coordination, site operations, and on-site production to ensure each activation was delivered seamlessly while maintaining a high-quality guest experience.

The campaign won the Ex Award for Best Sampling Event, won the Comm Arts award for Interactive, was awarded Gold for the Ex Award for Best Pop-Up Experience, and was a finalist for the Shorty’s Award in the Food & Bev category. The experience generated more than 389 million earned media impressions and served over 9,574+ customized beverages, creating memorable consumer interactions that encouraged organic social sharing and brand engagement. By adapting production plans to a variety of venues and audiences, I helped deliver successful activations in San Francisco, New York, Seattle, Austin, Tempe, and SF’s Embarcadero Plaza, contributing to a nationally recognized experiential campaign that impactful brand storytelling and operational excellence.